Thursday, March 28, 2013
By Anil Jangid
Offers on Maruti Swift and other cars hints at a slowdown in the industry
The automobile domain is reeling under the threat of economic slowdown, from past some time. Even major players of the domain are feeling the heat of the intense competition and slowdown in the automobile industry. Maruti India is no exception to the same and the implications of the economic downturn are more apparent than ever, on this player. According to the latest reports, automobile giants are putting their best foot forward, in order to minimize the impacts of the recession and for the same, they are trying to think of effective and fascinating customer-friendly marketing and promotional strategies.
For an instance, Maruti Suzuki is offering the jaw-dropping discount of Rs 5,000 on the most popular diesel variant of the car Maruti Swift along with offering instant delivery. Apart from one of the leading players of the automobile domain, there are other leading automakers including Skoda and Volkswagen which are not lagging behind in offering incredible discounts, in order to thrive in the competition. These two are offering lucrative deals on Volkswagen Vento and Skoda Rapid apart from other cars. There are also reports doing rounds that in metropolitan cities including Mumbai and Bangalore, Maruti is trying to lure the customers by giving them Rs 10,000 cash back offer on Maruti Swift DZire model that earned immense popularity by creating a remarkable impression of compact sedan.
It is quite apparent that the recent union budget has further added the woes to that economic downturn that was prevailing in the automobile segment. Continual increment in the fuel prices is yet another biggest factor that is compelling leading and small automobile companies, to use attractive marketing and sales tactics. The situations is turning so bleak that the top selling car models like Mahindra XUV 500 that was earlier sold only through the lottery system is now easily available. Well, amidst rising fuel prices and intense competition among the car sellers, the end-users are certainly in beneficial position.