Monday, April 02, 2012
By Pawan Rana
Party time for Tata Motors, Mahindra and Honda: Exceptional car sales in March
Tata Motors, Mahindra and Honda India have recorded highest ever sales laying flat all predictions of average sales in March this year. For Tata, its small car Tata Nano was the highest gainer while it is Honda Brio that made it a day for Honda India. For Mahindra exceptional sales were recorded for new Mahindra Xylo, Scorpio. Notably, due to the rise in car prices in mid March it was expected that the second half of the month will witness meek sales however, the pre-budget distress buying could have played its part in the overall sales of these car companies. Year 2012 is till now a good year for car industry as sales have improved after a long period of slumber in 2011.
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As a general trend, demand for diesel powered cards still led the race with a sales boost due to the new models launched by these car makers. It is believed that the sales ahead will not be that promising due to the slowing demand following the rise in car prices, excise duty, registration tax and value-added tax. However, the sentiment for took a steep rise in early March when reports started flashing that car prices will increase post the budget.
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Tata Motors has recorded a 34 percent increase in its sales compared to the same month last year while Mahindra reported a 33 percent increase. Reportedly, sales of Tata Safari and Tata Sumo rose to 40 percent in this month.
Honda India on the other hand reported 208 percent year on year increase. Small car Honda Brio and the sedan Honda Jazz remained the top performers for Honda India. However, Honda City saw huge fall the last month as compared to the previous month i.e. Feb., 2012.
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Similarly, Toyota India has also reported 87 percent hike in sales and it sold 18,220 cars. The credit for good Toyota car sales goes to the Etios sisters, Toyota Etios and Toyota Etios Liva. Toyota Innova also jumped to 53 percent growth this month and recorded 6765 unit in this March. Maintaining the positive trend in car sales in March, Audi India has posted an increase of 47 percent sales in March this year over the same month last year.