Friday, September 23, 2011
By Pranjal Gera
Pouring discounts from Fiat India this festive season to boost Fiat Linea and Grande Punto sales
Two of the most outstanding and exceptional cars in their segment, the Fiat Linea Sedan and the Fiat Grande Punto Hatchback somehow have not formed support with the Indian consumers. In an attempt to improve the buying experience of Indian customer the company is toiling hard by making necessary modifications, one of the examples is the split away from the Tata-Fiat combined dealerships and creating individual Fiat dealerships. The shift done by the company may take a little time to get the real picture out, the Fiat India has come up with as immediate measure to pump up the sales volume sighting the Indian festive season of Dusshera and Diwali. Usually in the festive season the car sales jump by 15-20%.
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The festive season is back again and this time Fiat India promises to make it the most memorable one for you. Fiat India offers huge discount on both the Fiat Linea Sedan and the Grande Punto Hatchback. The concession presented on Linea range up to Rs 130,000 whereas the discount offered on the Grande Punto is Rs 75,000. Now, the detail of the discount follows; for both Linea and the Grande Punto the discount has been separated into four parts. On the Sedan Linea, the exchange bonus if worth Rs 20,000 while the company offers you the initial year insurance at Re 1, 50,000 Km roadside support at no cost and a gift cheque to make for the total of Rs 130,000.
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Coming to the hatchback Punto, the total discount is Rs 75,000 you get an exchange bonus of Rs 15,000, while Fiat offers you the initial twelve month insurance at Re 1, a 50,000 Km roadside support for free and a gift cheque. The thing that needs to be kept in mind is that the exchange bonus of INR 15,000 and INR 20,000 on the Punto and the Linea respectively will be offered only on exchange of your old car. Also, the discounts cannot be exchanged for cash and are applicable only on the ex-showroom price of the Linea and the Punto.