Monday, June 30, 2014
By Jitendra Singh
“Pride of India” campaign by HMIL: An initiative to honor government employees
Hyundai Motor India Ltd, the country’s largest passenger car exporter and the second largest car manufacturer, announced its exclusive scheme - ‘Pride of India’ especially designed for India’s Central/State government employees. An endeavor to recognize valuable contribution of government employees towards nation’s growth, Government employees will be entitled to an additional benefit up to Rs. 30,000 depending upon various models.
The nationwide ‘Pride of India’ campaign has started from June’14. Under the scheme, Hyundai Motor India will offer special discounts to all Central and State Government, PSUs & Public Sector Banks employees. Through this scheme, Hyundai will encourage purchase intentions of government employees and provide support by making cars more affordable.
Commenting on the campaign, Mr. Rakesh Srivastava, Sr. Vice President - Sales & Marketing, HMIL, said, “We are delighted to launch a special initiative ‘Pride of India’ to build a strong relationship with India’s valuable government employees. Through this scheme, we want more beneficiaries to avail the scheme and become a part of Hyundai family. I am sure this initiative will help us to further strengthen our relations with Indian customers.”