It is in fact in the genes of Renault Duster to get bumper sales and its sales performance in India has proved it right. As per the latest update, the Duster SUV launched on July 4 has bagged over 6000 units booking in less than a week’s time. This is quite inspiring for Renault. Car industry experts believe that it is the Duster price as well as features that have helped the car win so much response in the country where car sales is on the downside. Notably, Renault Duster price in India starts at Rs 7.19 lakh for the 104 PS petrol model and Rs 7.99 lakh for the entry level 85 PS diesel variant. Meanwhile, enthused with the success of the car, Renault hopes to raise its vehicle delivery in India to 1 lakh cars a year by next year.

Also, being priced affordably well, the new SUV by Renault is expected to trigger more demand in the segment and will also offer an excellent option to sedan buyers as well as they will be getting a full SUV at the price of a premium sedan. Meanwhile, it is now clear the Duster has proved its might as against its rivals which majorly include Tata Safari and Mahindra Scorpio. It is believed that the Duster features such as air conditioning for the rear passengers as well as other safety features have greatly attracted the car buyers towards it.

Also, availability in diesel and that two with two power options – 85 PS and 110 PS has also helped Duster gain volumes as those who want a car for less can go for the 85 PS Duster while those who prefer power and still want to a frugal drive can go for the 110 PS diesel Duster. At same time, the pan India phased launches of the Duster has also helped keep the SUV on top of the auto news on a daily basis for the entire week in India. Thus, for Renault the overall strategy for Duster in India seems to have worked well in the form of exceptional bookings.