Tuesday, June 07, 2011
By Pranjal Gera
Renault Koleos to enter India by October
French car manufacturer Renault is planning to launch its second brand new Sports Utility Vehicle (SUV) Renault Koleos, followed by the launching of its first ever sedan: Renault Fluence which was successful in the Indian car market. Renault has current plans to launch Renault Koleos by the festive season of Diwali. The expected price range is of Rs 20 lakh giving a tough competition to the likes of Honda CR-V, Ford Endeavour, Toyota Fortuner, Nissan X-Trail and many others. After the separation of the company from Mahindra & Mahindra, the French major has decided to follow some aggressive marketing techniques in the Indian auto market to grab a bigger piece of pie.
Renault has business plans to expand its market in India by launching 5 new cars within next few years and be the supreme car brand of the country. The company’s strategies are to sell around 1 lakh cars unit in the Indian car market within the next three years.
According to Renault managing director Marc Nassif, it is a fresh start for Renault Company and they are fully prepared and aware of the Indian car market now. Mahindra Logan was not able to deliver the profitability and sales figures but they are sure to do well in their future products considering the results which could be observed in Renault Fluence sales.