Thursday, September 22, 2011
By Pranjal Gera
Renault to launch a bunch of new cars in India by 2014
The French automobile company Renault has revealed strategies for its future in India. It is getting ready to enter the second phase of market strategy for India. The first phase just got over this month with the establishment of its brand with premium segment sedan called Renault Fluence and premium segment SUV named Renault Koleos.
Renault India will launch a small car in the first half of next year which will be based on the V-Platform that is also used in Nissan Micra and Nissan Sunny. This car will be put in competition with Maruti Swift and Hyundai i20. Then, in mid 2012 Renault will launch an entry level SUV called Duster, which will compete with the likes of Mahindra Scorpio and Tata Safari.
The second half of next year will witness the fifth car from Renault. It will a sedan that will compete with Volkswagen Vento, Maruti Swift Dzire and Maruti SX4. Renault has plans of launching 12 new cars by the year 2014. It has set target of selling one lac units by the year 2013. It is working on localising the raw material by up to 60%, starting with the launch of its small car next year.
Renault adopted top to down entry plan for India, as it wanted to change the negative publicity reviewed earlier from Mahindra-Renault Logan. Renault is setting up a second co-production facility with Nissan at Chennai. This will help the company double up its production, which at present sits at two lac units per annum.