Thursday, February 19, 2015
By Kriti Gupta
Rolls Royce gets 111 years old
The iconic British luxurious car maker Rolls Royce is now 111 years old and during its successful existence of more than 100 years the brand has single handedly dominated the luxurious segment of cars across the world. Although during this span of time various renowned car makers emerged on the scene but not any of them could stand or enjoy the success enjoyed by Rolls Royce and still car enthusiasts are crazy to see as soon as new product of Rolls Royce make its debut in International car market.
Commemorating the function, Chief Executive of Rolls-Royce Motor Cars, Torsten Mueller-Oetvoes said, “I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world. I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being Effortless ... Everywhere. The journey towards this all-new Rolls-Royce begins now and we will keep our customers, enthusiasts and media informed of our progress along the way.” “We will announce what we are calling this new motor car closer to the time of its launch.I wouldn’t call it an SUV as Rolls-Royce is neither sport nor utility. The words ‘sport’ and ‘utility’ do not fit comfortably into the marque’s very special brand promise. This new model will deliver presence, elegance and purpose wherever its owners choose to be in the world.”
Chairman of Rolls-Royce Motor Cars and Member of the Board of Management of BMW AG, Peter Schwarzenbauer said, “The BMW Group stands proudly behind this announcement. The Group’s continuous investment into the Rolls-Royce Motor Cars brand is paying considerable dividends. Rolls-Royce is the ultra-luxury cornerstone of the BMW Group’s premium brand strategy and we will continue to strongly support Rolls-Royce Motor Cars as it moves, confidently, into this new phase in its development.”