Tuesday, March 03, 2015
By Kriti Gupta
ROLLS-ROYCE: SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW
Rolls-Royce Motor Cars has brought Serenity to this year’s Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world’s media. Showcasing the tireless efforts of the Bespoke designers and craftspeople at the Home of
Rolls-Royce at Goodwood to “Take the best that exists and make it better,” Serenityintroduces a completely new level of individualised luxury applied to a Rolls-Royce Phantom – already considered by owners and admirers alike to be “the Best Car in the World.”
Sir Henry Royce’s maxim, “When it does not exist, design it,”inspired the latest generation of
Rolls-Royce’s Bespoke designers toask what wholly new approach to luxury would delight the most demanding and exacting people in the world – Rolls-Royce customers. Their answer came from Rolls-Royce’s deep understanding of the most precious, beautiful and natural materials.Silk would prove to be the route to a new definition of luxury, one that guarantees every customer a canvas for completely unique design, every time.
The marque’s Bespoke Design team took inspiration from the opulent interiors of
Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders. Add to this, contemporary interpretations of furniture design combined with Japanese Royal robe motifs and Rolls-Royce designers have delivered a truly innovative, thoroughly modern and tranquil Rolls-Royce interior.