Thursday, February 09, 2012
By Manoj Kumawat
SKODA launches new Rapid Ad Campaign for Big Fat Indian Wedding
The owned subsidiary of Volkswagen, Skoda has launched the new Skoda Rapid Ad Campaign with the catchy title of “Big Fat Indian Wedding’. This creative add cleverly represents the torture test of the car during an eventful Indian wedding including the stunning looks, available passenger & cargo space, comfort and resilience.
The ad symbolizes the Skoda Rapid as the perfect sedan car for the ‘Big Fat Indian Wedding’ and supports the ‘Being Thoughtful’ proposition of the company. With the launch of the Skoda Rapid Sedan company has mark its presence in the growing C segment that has been especially designed to cater the needs of Indian customers.
In the new Skoda Rapid Ad, the car seems performing the different Indian wedding tasks with great flexibility including the delivery the flowers to the wedding venue, driving the bride comfortably even she has the heena tattoos (mehandi), picking up the family & other guest to the venue and many more.
The Brand Head of Skoda Auto India & Member of the Board (Sales & Marketing), Mr. Thomas Kuehl has said that the Skoda Rapid is more than a gizmo for the company representing the extension of a human being and summarizing the company’s proposition of ‘Being Thoughtful’.
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The creative team of the ad has smartly demonstrated the emotional connection of a family and a car through catching the Indian wedding occasion. This sedan car has defining the company’s theory of Simply Clever Solutions and product values. The Family Car of the Year 2011 – Skoda Rapid is the perfect car for celebrating the grand wedding occasion of an Indian family.
The Chief Creative Officer of Saatchi & Saatchi, Ramanuj Shastry has said that to sum-up the ‘thoughtfulness’ of the Skoda Rapid the film Director ‘Sam Ahmad’ has wisely choose the Big Fat Indian Wedding to bring a bright beam over the performing torture test of the cars.
Wedding is an eventful occasion when the badge value and horse power of any vehicle matter the most. The dynamic style, comfort, space and economy are the features highlighted in this ad campaign.