Friday, October 07, 2011
By Pranjal Gera
Skoda Rapid Production takes-off; Lauretta makes way for Rapid- Official launch expected soon
Skoda Rapid, which was earlier known as Skoda Lauretta for a while, has got its name today that is validated by the company. The Czech Republic based automobile manufacturer; Skoda Auto, from today onwards officially stated the start of production of their new compact sedan Rapid in the country. The C segment sedan will be marked as the initial level car at Skoda Auto; a subsidiary of Germany based Volkswagen Group.
The manufacturing unit of Skoda Rapid will be based at Chakan in Pune. The unique element with the sedan is that it will be the one and only car from brand Skoda, which has been designed and developed sighting the Indian conditions and Indian consumer in mind and will be manufactured exclusively in India.
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The compact sedan will be available with the engine options that consists of CRDI diesel and MPFI petrol engines. With Skoda Rapid, the company will be able to increase its consumer base in the nation, being the entry level sedan in Skoda’s stable.
Skoda Auto in India is going through a very healthy phase in India with its September sales going up by nearly 13 per cent. The company achieved this feat when every other car maker was in a miserable state with its sales.
The company is striving to make its products favorable for the Indian car buyer and the launch of new variants last month of their only hatchback Fabia, confirms the same. The Skoda currently retails Skoda Laura, Skoda Superb in the premium sedan segment and Skoda Yeti in the SUV segment.