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Friday, January 06, 2012

By Shilpa Chopra

Skoda to sell 25,000 units of Skoda Rapid this year

Skoda India seems to have rapid plans for its recently launched Skoda Rapid sedan. And, why not when it has been highly inspiring sales since the launch of Rapid in India. Skoda Rapid has also bagged the sedan of the year award recently. Enthused by these achievements, the Czech carmaker, a subsidiary of Volkswagen group has aimed to sell 25,000 units of Skoda Rapid in 2012. If such is the response to Rapid at the onset, one can expect that such a target is just a rehearsal before the real show. Apart from this, though Rapid has been criticized as having mundane looks but still it is a best buy in the Rs7.5 lakh to Rs 9 lakh price range.  

Skoda Rapid Pictures

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Speaking to the press at the Auto Expo, Skoda CEO Winfried Vahland reportedly expressed his confidence that Skoda Rapid will be able to fetch 25,000 unit sales in 2012. Moreover, experts believe that the target is achievable and following the gradual building of trust in the brand coupled with the features of the car which include ‘made in India for India’, it will be able to even overstep this point.

Skoda Rapid Pictures

See More Skoda Rapid Pictures Get Skoda Rapid Price

 Skoda Rapid which is being built at the Pune plant of Skoda is produced completely in India. As per the recent results, Skoda has sold over 30,000 units cumulatively in all segments in 2011 which is up by 50 percent over 2010. Skoda currently has other offerings among with Skoda Fabia hatchback is quite popular in its segment followed by Skoda Laura among sedans and Skoda Yeti is the SUV offering by the Czech carmaker.

Compared to 2010, Skoda is able to increase its market share by 1.31 percent in 2011. The 25,000 unit sales target is in consonance with the global target of the sale of a total of 1.5 million units of Skoda cars and after China, India and Russia are markets worth targeting.

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