Friday, April 11, 2014
By Jitendra Singh
Tata Aria officially launched in Indian car market
Last month domestic car maker Tatat Motors had unveiled the facelift version of its SUV Aria and had indicated to soon launch it in Indian car market. And now finally it has launched the modified version of SUV in Indian car market with starting price of Rs. 9.95 lakh (ex-showroom price in Delhi) for base variant. The facelift Aria is empowered with 2.2 litre VARICOR engine churning the power of 150 PS and torque of 320 Nm. The facelift Aria has been designed to deliver the fuel efficient performance of 15.05 kmph.
The facelift Aria has been launched in three versions PURE LX, PLEASURE AND PRIDE 4X4. Apart from making remarkable changes in exteriors and interiors, to boost the sales of SUV company has also offered various interesting incentives to customers this time with its launch. As an impact of which buyers will be offered 3 years warranty or 10,000 kms whichever is earlier for the performance of vehicle followed by three year warrant of 150,000 kms for the performance of newly introduced VARICOR engine. Apart from this the major changes introduced in exteriors and interiors of Aria include projector headlamps, 17 inch alloy wheels and new Aria decals. Inside the cabin major features adhered are high defined JBL music system supported by four speakers, premium leather seats, height adjustable driver seat, tilt adjustable steering, leather cover for steering wheel, dual AC, roof mounted AC Vents.
Speaking on the launch of facelift Aria Mr. Ankush Arora, Senior, Vice President (Commercial), Passenger Vehicle Business Unit, Tata Motors, Ltd said, the major concept of developing new vehicle in company is assuming the requirements of customers and then developing them by making use of latest technical features.
Click here to know about features offered in Tata Aria.