Thursday, December 29, 2011
By Shilpa Chopra
Tata Aria sales down, Tata Motors gets new plan
It’s a universal truth that Tata Motors most excellent vehicle till date Tata Aria is unable to pull in sales as expected by the company. But there is another fact which says that the dedicated representatives at Indian Multinational Corporation will leave no stone unturned in scripting a new triumph tale of Tata Aria and revive the sales of the crossover. Hence, a team of skilled professionals has been assigned the task to take care of the consumer complaints against Aria and resolve them with immediate effect.
Apart from appointing the expert squad it has also slit the cost of Tata Aria which can now be availed at the cost of INR 9.99 Lakh. As per the company, this unique price is offered to the customer as the special anniversary offer of the vehicle. The team of committed individuals will be responsible to cater the car buyers concerns at the service center and dealership ends of Tata Motors.
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This appointed team will not only cater the problem of crossover in India, but also abroad as Tata Motors intends to launch Aria in South Africa. The southern country of Africa has already witnessed the unveiling of XUV500 previously. The crossover faces some stiff competition with Mahindra XUV 500 as it was presented with the pricing of under INR 11 Lakh, which was much lesser than the Aria’s initial cost of nearly 13 Lakh.
The company felt more heat when it recorded sales of 4,917 units in November this year; which comprised of Tata Sumo, Tata Safari and Tata Venture, against the 8,000 bookings of utility major’s XUV500 in the September 2011 that was the initial month of its launch.