Thursday, January 10, 2013
By Anil Jangid
Tata banks on Storme to fetch good numbers this year, 3k delivered, 2k bookings in hand already
What if the Tata Nano fails to respond to the mammoth ad and marketing campaign launched by Tata Motors, the Tata Safari Storme is flourishing even without it. It is just the series of launches in different parts of the country that is working fine for new SUV and it has already been to the homes of over 3000 owners and more it will soon be into 2000 more. Tata has adopted a different launch strategy for the Storme and it is launching it in phases in different parts of the country. The Safari Storme is the car that the car maker believes to do wonders to it. Meanwhile, the December sales figure of Tata Nano have also been quite well and encouraging and the car maker believes that it will be able to set things right with the Storme this year.
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The Storme is going to do its work and rest of the sales boost target will be taken care of by Tata Nano Diesel and Tata Nano CNG that are awaiting a launch. The sales of Safari Storme has proved that this SUV is received well in the country and people have greatly appreciated the attempt by Tata in preserving the iconic Tata Safari looks and imbibing new features into this SUV. The attempt has been utterly successful and the sales reports have proved the fact. The SUV is said to be giving a tough time to Mahindra XUV 500 as well as it is the direct rival of Storme.
Tata is expanding the presence of Storme in India and soon it will be available in all the states. At that time, the car will be able to fetch much larger response. However, its current waiting period of around one month is a thing to worry as these days people prefer to have ready delivery.