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Thursday, March 21, 2013

By Shilpa Chopra

Tata doles out Rs 2.5 lakh discount on Aria, AT version in the works

Despite several upgrades Tata Aria failed to woo customers in India. The premium crossover MPV bombed amid competitors like Nissan Evalia and Toyota Innova. With almost no contribution towards the monthly sales of Tata Motors, Aria can be tagged as a dud seller. In February, Aria posted just four units in the monthly sale. Looking at the continual downward trend of Aria’s sales, Tata motors has now come up with a huge discount for the premium crossover MPV. Tata Motors has floated an irresistible discount of Rs 2.5 lakh on Tata Aria.

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This is not the first attempt to lure the customers, the company even went ahead and rolled out an entry level model of Aria that came with a price tag of Rs 9.5 lakh, but to the company’s disappointment, this trim also failed to play its part. The recent SUV duty hike added to the car’s gloom and further slashed its sale in India. The company had been proffering discounts on most of its passenger cars; however, this is probably the highest cash discount Tata has put on offer till date to push Aria’s sale. The offer works like this, a cash discount of Rs 2 lakh and an exchange bonus of Rs 50,000. Tata sure is going to incur loss in this deal but this will help the car maker to clear stalked inventory.
The jinxed MPV is actually a good car that offers ample space for passengers. Seven adults can comfortably seat inside the car and there is enough space for storing the luggage too. Tata Motors has not given up hope on Aria and is said to be working on a facelift version of the MPV.
Aria has a diesel heart, to be precise a 2.2 litre DICOR diesel engine that outputs 140 Bhp of power. The diesel motor is mated to a five speed manual transmission, while an automatic transmission is in the making which could be launched with the facelift version. Tata displayed the AT version of Tata Aria with dual paintjob at the recently concluded Geneva Motor Show.

Tata Aria Front View Picture Tata Aria Front Seats Picture Tata Aria Steering Wheel Picture Tata Aria Stereo Picture Tata Aria Rear Angle View Picture

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