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Friday, April 27, 2012

By Pawan Rana

Tata Motors Full Throttle Experience begins in June

Tata Motors has commenced the exquisite Driving Expedition Series named the “Tata Motors Full Throttle Experience” which will begin from June 2012. The SUV or MUV owners can participate in the series and experience the power and ruggedness of their robust vehicles. The “Tata Motors Full Throttle Experience” will enable the participants to ride their vehicles in thrilling contours like Himalayas, Konkan, Nilgiri etc.


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The expedition series was asserted on yesterday in Mumbai and is inducted by Motor Sport fragment of Tata Motors, known as Tata Motors Full Throttle. The expeditions will be restrictive to owners of Tata cars, just like the Royal Enfield official tours. This series has been launched to promote the brand loyalty amongst the Tata vehicle owners and encourage new buyers towards the Tata vehicles.


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Tata Motors Full Throttle will cover numerous divergent contours of India in its 6 expeditions including the Himalayan Experience that commences in June 2012, The Konkan Experience which will begin in September 2012, the Jungle Experience that will start in March 2013, The Thar Experience that kick starts in December 2012, the Kutch Experience which will begin in January 2013 and gradually the Nilgiri Experience that will see the light of the day in September 2012. Cougar Motorsport is the official partner for organizing these expeditions. During the Full Throttle Experience, Tata Motors will render all logistical, medical and service support.

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The Himalayan Experience will start on June 22, 2012 from Delhi and will traverse around 300 km in a time span of 10 days spread over in 5 states. The expedition will be accomplished on July 1st, 2012 in Jammu. In the Himalayan Experience Expedition, about 25 participants will participate. If you own a Tata SUV or MUV then you are eligible to participate in the event.

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