Tuesday, July 24, 2012
By Manoj Kumawat
Tata Motors Full Throttle Trails soon in NCR
Tata Motors Full Throttle Trails, the half-day off-roading event for Tata Motors SUV owners, will soon be held in NCR on July 28 and July 29, 2012. Having recently being launched under the Tata Motors Full Throttle banner, Full Throttle Trails promises to offer Tata Motors SUV owners in and around NCR, an opportunity to take a short break from mundane day-to-day driving, and explore extreme off-roading in their favourite Tata SUVs.
With the first two trails having successfully concluded in Chandigarh and Ludhiana, the NCR trail is expected to receive participation from over 60 Tata Motors SUV owners, from in and around NCR. The Trail will be flagged-off from Tivoli Garden, Chhatarpur in New Delhi, and will proceed to Pali Village near Faridabad.
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Maneuvering through some of the most challenging surfaces like slush beds, hills, bumpy courses, sand beds and many more, participants will have to complete the trail within a maximum stipulated time to qualify as finishers. Cougar Motorsports is the programme partner for planning and execution of Tata Motors Full Throttle Trails.
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Speaking on the occasion, Mr. Ashesh Dhar, Head Utility Vehicles, Tata Motors said, "With off-roading gaining popularity and due to the lack of off-roading tracks, Full Throttle Trails will give enthusiasts an opportunity to not only experience the thrill, ruggedness and toughness of their Tata Motors SUVs, but to also familiarise themselves with some serious off-road driving techniques in a planned and safe manner. Besides, Full Throttle Trails also offers customers a quick weekend get away in the proximity of their respective cities.”
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Tata Motors Full Throttle Trails consists of over 21 Trails, scheduled at various locations across the year. Through Full Throttle Trails, Tata Motors hopes to engage its customers and give them a first hand off-roading experience, within the limits of their respective cities, with the tracks being customised in line with the skill level of both professional and amateur drivers who own vehicles in both 4x4 and 4x2 configurations.
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Tata Motors Full Throttle recently launched another off-roading initiative for owners of Tata Motors utility vehicles called Tata Motors Full Throttle Experience. Full Throttle Experience consists of six expeditions, and is designed to give customers joy of motor driving, including off-roading, as well as giving the opportunity to explore the most scenic locales in India in a more intimate fashion. These expeditions pass through various states, traverses mountain passes, beautiful lakes, as well as deep gorges, allowing participants to experience varied terrains and weather conditions.
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Tata Motors Full Throttle recently concluded the Himalayan Experience on 1st July, 2012 with participation of over 25 Tata Motors utility vehicles. The Konkan Experience is scheduled to start from Mumbai, on 28th September, 2012. The Tata Motors’ utility vehicle portfolio comprises of the recently launched Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4x4, the Tata Sumo 4x4 and the lifestyle pick-up Tata Xenon XT.