Monday, February 10, 2014
By Kamal Swami
Tata Motors to bring two new car models in coming years
After losing out to rivals in the Indian passenger vehicles market, Tata MotorsBSE 0.86 % is plotting a comeback with a sense of urgency and will bring a couple of new models every year, even as it admitted that lack of new products has hurt the company. With the new hatchback Bolt and compact sedan Zest slated for launch in the second half of the calendar year, the firm is looking for the much-needed kick-start for revival under its 2020 product plan.
"Starting from this year, we will launch Bolt and Zest and we are working very hard on product development...every year we will bring couple of new models,"Tata Motors President (Passenger Vehicles Business Unit) Ranjit Yadav told PTI. Underlining the urgency with which the company is working to introduce new models in the market, he said: "The Nexon, for example, that would be commercialised and will be available for the sale in next 24 months. So you can see that the portfolio starts to get up filled very quickly." Nexon is a concept compact sports utility vehicle that was unveiled at the Auto Expo here. He further said between Nexon Bolt and Zest there would be many other launches as well.
"Every year we are looking to launch couple of new cars," he added but declined to comment on whether these new cars would be on brand new platforms or variants of existing models. When asked if the slowness in introducing new products has affected the company's market standings, he said: "We have not introduced (model) which has been a huge volume player in the last 3-4 years. That's quite obvious. That is something we are changing as we go forward."
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