Saturday, May 12, 2012
By Manoj Kumawat
Tata motors to pump in $1.6 billion more in Jaguar Land Rover
With the growing demand for Land Rover Range Rover Evoque, the Jaguar Land Rover (JLR) has decided to pump into more money to meet the demand. The JLR is a subsidiary of India’s car maker giant Tata Motors. The industry sources said that ever since Tata Motors brought Range Rover Evoque in the market in September, they have sold over 60,000 units so far worldwide. With the increasing demand of sports utility vehicles, the Range Rover Evoque has become a popular model in the SUV segment.
Media report suggests that Tata Motors is planning to invest additional 1 billion British pounds, which is equal to $1.6 billion approximately over the next four years. Sources said that Jaguar Land Rover has increased its workforce manifolds in the last three years. It was Ford Motor Company from which Tata had acquired the Jaguar and Land Rover brands. Now, at its Hale wood plant, the Jaguar Land Rover has tripled its employees straight. At present around 4,500 employees at the factory are busy in making cars. Also, the company has planned to recruit 300 more employees not for Hale wood plant but for the logistics plant which it is planning to open at Ellesmere Port in Cheshire.
Besides, Jaguar Land Rover is on expanding mode. Recent reports suggest that its Castle Bromwich plant would be expanded by 50% by channelizing £200 million to make new Jaguar models. The new models would be Jaguar F-Type sports car, which would be made at the brand. The E-Type model has already become popular. Now, with F-type sports car, the Jaguar Land Rover eying to capture share more market in the sports car category. The Jaguar Land Rover has planned to unleash the F-Type, which would compete with Mercedes-Benz and Porsche in two-seater sports car category, in September this year.