Saturday, July 16, 2011
By Pranjal Gera
The increased demand of diesel cars felt by Ford India
Ford India, the major Player in Indian Auto market, has launched a brand new version of its famous Ford Fiesta in the entry level sedan segment yesterday. The company was boasting the fact that these days their diesel variants have rapidly outnumber the sale figures in comparison to the previously favourite petrol variants from the company. The increase in diesel variant sales could be observed by the increased in volume numbers of Ford Figo from 60 percent to 70 percent, which was observed in the last six months.
Michael Boneham, President and Managing Director of Ford India announced at the launch of the new Ford Figo that since the past one year the production was very limited for the diesel variants due to the reduced demands which amounts to only fifty five percent. Also the supply was not enough by some of the component vendors.
Within the year 2011 Ford India plans to sell approximately 1.75- 1.8 lakh units of its cars manufactured, in the India Autocar market. The growing demands in Indian market has compelled Ford India to increase the production facility at the Chennai Plant and a third shift needs to started according to plans. With higher aims of selling car units upto 2.5 lakh to 3.3 lakh, per annum Ford India recently invested a princely amount for the increased production in the engine manufacturing plant which ranges to USD 72 million.