Monday, April 21, 2014
By Jitendra Singh
Three cars in pipeline of Nissan for Indian car market
Nissan, A Japanese Car manufacture Company is speculating to launch three cars targeting Indian car market. These cars will be launched to compete against cars launched by its strong contender Honda Motors which in recent years has succeeded in strengthening its position in Indian car market. Nissan had made its strong presence in India through its hatchback Micra which succeeded in receiving overwhelming response from Indian buyers, and still its charm exists among the buyers.
Apart from this Nissan is also recognized for its strong alliance with French car maker Reanault which has successfully launched its Duster MPV in India and its seems that Japanese auto giant intends to make its strong presence in India through Sunny Sedan, Evalia MPV, Datsun Go+ MPV.
According to Mr. Kenichiro Yomura, MD and CEO of Nissan Motor India, with an objective to strengthen its share in Indian car market company had launched Dastun Go last month and Terrano last year.
Nissan has already made its presence in local market and wants to target new customers also by launching New models. This year, Company will upgrade its car portfolio with introducing new version of Sunny sedan and Datson Go plus. Nisan Evalia will also be in market before end of this year with renewed version.
A company spokesperson said that the production of Nissan's new car models will take place at its production plant located at Chennai where it will manufacture 4,00,000 vehicles by the end of this year. Moving ahead this year, Company will find local market and target customers for Datson GO+ to increase the sales market in country. Company is also planning to start another shift to lead more than 4,00,000 units of Nissan Cars every year.