Tuesday, April 24, 2012
By Shilpa Chopra
Toyota Dealership in Cochin Hosts Exciting Motorsport Activities to Popularize Etios Motor Racing
Toyota Kirloskar Motor (TKM) unveiled the concept cars of its Etios Motor Racing (EMR) Series along with exciting motorsport activities at Nippon Toyota in Cochin. This new venture is in line with its global philosophy of introducing ‘WAKU DOKI’, which in Japanese means ‘excitement, joy and fun.’ Showcased earlier this year for the first time at the Delhi Auto Expo 2012, the new sporty avatar of the Toyota Etios will re-emphasize Toyota’s efforts in reaching out to the younger target group through the Etios Brand. And, more importantly take motorsports closer to its customers and the youth of the country.
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Apart from the EMR concept cars on display, there was a host of motorsport based activities for all age groups visiting the dealership. Racing simulators and remote controlled cars on race tracks were installed to enthrall motorsport enthusiasts. Children who accompanied their parents were given a crash course in basic automobile technology in a zone called the ‘Children’s Automotive Learning Area’, apart from other relevant contests and activities.
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This year will be dedicated to popularizing the EMR brand, apart from the dealership activations in 14 cities and 24 dealerships, there will be exhibition races, road shows and a whole lot of activities lined up before the Series next year.
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Addressing the media, Mr. Hitoshi Fukui, Managing Coordinator-Marketing, Toyota Kirloskar Motor, said “Toyota wants to make our customers happy by providing what we call ‘Waku Doki’ in Japanese, meaning ‘excitement’, ‘joy’ and ‘fun’. And for that sake, our mission is to keep renovating ourselves for sustainable growth of our brand. Here in India, I am pleased that Toyota Kirloskar Motor has decided to start motorsports in the same global direction.”