Tuesday, June 05, 2012
By Manoj Kumawat
Toyota Etios, Maruti SX4 fast replacing Tata cars in the taxi segment
Soon, Maruti, Toyota, and other car makers will snatch the taxi segment from Tata Motors dominance, it seems. Where Tata Indica and Tata Indigo single handedly ruled the taxi segment, other cars such as Maruti Swift Dzire and recently Toyota Etios sedan has taken over the lead. However, Indica which is sold as Indicab is one of the most affordable car taxi in India and the per kilometer rates are as low as Rs 5 to Rs 5.50. Meanwhile, looking at the immense possibilities in this segment Maruti has pitched in the Maruti Swift Dzire Tour exclusively for the segment in line with the Tata Indigo XL.
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In the more luxury car taxi segment it is Maruti SX4 that has taken the lead whereas the Toyota Etios sedan is also gradually securing its space in the segment. Significantly, in the long distance MUVs, the taxi segment looks to Toyota specially the Toyota Innova is one such car that has sold well in the taxi segment.
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Chevrolet Tavera is also preferred as a people mover. Whereas recently due to its being high on mileage and low on maintenance, the Etios sedan sales have increased in the luxury taxi segment. Now the war is clearly on between the Indian and the Japanese car makers in the taxi segment.
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On the other hand, still there is no such car that can replace Tata Indica as the small cabbie looking car gives more space to the occupants, lots of storage space and a typical cab appearance. In all, the Indicab is a complete avatar for the segment. Whereas in the sedan segment, the Swift Dzire Tour is fast picking up despite of being costlier than the Indigo following high mileage and low maintenance. In a recent move, the Maharashtra government had awarded over 4000 taxis which are Etios and SX4s to the SMS Infrastructure as part of the ‘TabCabs’ cab service.