Monday, May 07, 2012
By Pawan Rana
Toyota Etios Motor Racing: Dealerships in Bangalore host exciting motorsport activities
Toyota Kirloskar Motor (TKM) today exhibited the concept cars of its Etios Motor Racing (EMR) Series along with exciting motorsport activities at Nandi Toyota and Ravindu Toyota in Bangalore. This new venture is in line with its global philosophy of introducing ‘WAKU DOKI’, which in Japanese means ‘excitement, joy and fun.’ Unveiled for the first time earlier this year at the Delhi Auto Expo 2012, the new sporty avatar of the Toyota Etios will re-emphasize Toyota’s efforts in reaching out to the younger target group. And, more importantly take motorsports closer to its customers and the youth of the country.
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Apart from the EMR concept cars on display, there is a host of motorsport based activities for all age groups visiting the dealership. Racing simulators, remote controlled cars on race tracks, a children’s automotive learning area, and other relevant contests and activities. This year will be dedicated to popularizing the EMR brand, apart from the dealership activations in 14 cities and 24 dealerships, there will be exhibition races, road shows and a whole lot of activities lined up before the Series next year.
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Mr. Hidehisa Nagae, Executive Managing Coordinator-Marketing, Toyota Kirloskar Motor, said “We aim to exceed our customers’ expectations, and create many more happy customers. Recently, Toyota laid down its global mission, called WAKU DOKI which is to provide ‘excitement’, ‘joy’ and ‘fun’ through its products. Here in India, I am pleased that TKM has decided to start motorsports in the same global direction with the Etios brand.”