Monday, October 22, 2012
By Manoj Kumawat
Toyota Launches ‘Toyota Green Journey’ Challenge
In its bid to contribute to the sustainable growth of the country, Toyota Kirloskar Motor, the Indian arm of the Japanese auto giant has launched an innovative campaign ‘Toyota Green Journey’ to encourage the young generation to think and implement green techniques in the routine life. The ‘Toyota Green Journey’ concept is an Indian adaptation of the company’s global social responsibility philosophy based on promoting use of hybrid technology.
This green initiative undertaken by the car maker is aimed at inspiring the youth of the country to create new and better ways and means to ensure improved waste management, fuel efficiency and usage along with implementation of green technologies in the routine areas of work. The ‘Toyota Green Journey’ challenges the participants on an online portal at three different phases, where they will be required to post their ideas on critical issues to promote sustainable environment for a better and green tomorrow.
The 6 jury members will shortlist amongst the 15 groups chosen to make a final innovative presentation. The jury members comprise of Dr. Aditya Mittal, Prof. IIT Delhi - School of Bio Science, Mr. Sandeep Singh, Deputy Managing Director - Sales & Marketing at Toyota Kirloskar Motor, Mr. Sunil Goyal, Former CEO of Bharti Teletech & Founder of Nest Angel Fund, Mr. Rohit Ohri, Chairman, Dentsu Communications, Maj. General D. N. Khurana (Retd) Chairman of Center of Public Policy, Govt. of India and Mr. Shekar Viswanathan, Deputy Managing Director, Commercial, Toyota Kirloskar Motor.
Mr. Sandeep Singh, Deputy Managing Director at Toyota Kirloskar Motor affirmed that the car maker is world known for its advancement in hybrid technology and are delighted to introduce this unique campaign to create awareness among the youth about the use of green technology. The campaign is designed to tap the students’ minds from over 500 institutions in India helping the country to bring up improved and eco-friendly methods to conserve fuel and energy.
The contest registration closed on 5th October and registrations from over 1400 teams composing of 27,000 plus students have been pooled up. Depending upon the various scoring parameters, each winners of the challenge will be awarded with Rs. 1.5 lakh each.