Friday, October 19, 2012
By Manoj Kumawat
Toyota, Mercedes and BMW – top three most valuable car brands
It seems that there is a Japanese invasion on the auto industry yet again and the Germans are awestruck. Japanese car maker Toyota has recently been recently re-nominated as the best auto brand. This is the ninth time that the automaker received this title and experts believe that it is all due to its robustly built highly dependable car offerings. Toyota cars including Toyota Fortuner, Toyota Prius and Toyota Corolla are some of the biggest contributors to the brand trust while in India the car maker has its Toyota Etios Liva, Toyota Etios sedan, Toyota Innova as the best selling cars.
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Internationally as well Toyota cars are known for their high level of safety, performance and sturdiness and these factors have greatly helped in making this brand get high level of customer satisfaction worldwide. In India, the two Toyota cars – Etios and Etios Liva besides the Innova have done considerably well in addition to the Toyota Fortuner that has become the SUV segment leader after it arrived in a new garb recently. Even in times of utter crisis in India when every other car maker reeled, Toyota cars were able to put up better position in the car market.
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The recent survey has just reiterated the fact that how popular Toyota cars are worldwide. The survey has been conducted by Interbrand. The report said that Toyota cars and Toyota as a brand has improved 9 percent in its value. Other car makers such as Mercedes and BMW are at the second and third position. The list of auto makers that have appreciated well in their global value also include Honda, Volkswagen and Hyundai. Ferrari is at the 99th position in the list of 100 car makers. Toyota has also been mentioned as the Best Global Green Brand.