Monday, May 07, 2012
By Pawan Rana
Toyota plans to intensify dealership network
Toyota Kirloskar Motors proudly exhibited the fresh concept cars of Toyota Etios Motor Racing, better known as EMR Series. These cars were revealed with the energetic motorsport actives organized at Nandi Toyota and also at Ravindu Toyota, which are the dealership network of Toyota located in Bangalore. These new Motor Racing concept cars from Toyota have brought in an international viewpoint with it, known as ‘Waku Doki’ meaning ‘Excitement, joy and fun’ in Japanese. The sporty and dynamic avatar of Toyota Etios was showcased at the 11th Auto Expo organized in Delhi. This new Etios car will signify firm’s efforts in targeting and reaching out to the young generation of the country.
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Besides EMR Concept cars, Toyota is also hosting numerous motorsport activities for all age groups. These activities comprise of racing simulators, children’s automotive learning area, remote controlled cars on race tracks and many more. The year will be devoted totally towards popularizing the Toyota’s EMR brand. Besides this promotion, the company will be focusing on its dealership activations in about 14 cities. Next year, there will also be ample of road shows, exhibition races etc from Toyota.
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On this occasion, the Executive Managing Coordinator of Marketing of Toyota Kirloskar Motors, Mr. Hidehisa Nagae, the firm is targeting to surpass its consumer’s expectations and join hands with more happy and contended consumers. Of late, Toyota Motors India also mentioned its international target named as Waku Doki that will provide joy, excitement and fun via its products. The firm is quite happy and pleased to bring in the motorsports with Etios range of cars.
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Toyota Motors is known for offering wide range of cars to the Indian consumers. Some of the most popular and eminent models available in the Indian car market comprise of Toyota Etios Sedan, Toyota Etios Liva, Toyota Fortuner, Toyota Innova, Toyota Prius and so on.
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