Friday, May 11, 2012
By Manoj Kumawat
Toyota takes Etios Liva, Etios sedan to rural India, gets much response
Toyota India that has given some of the best offerings currently in the Indian car market including – Toyota Etios Liva hatchback and Toyota Etios sedan, is all set to capture India that lives in the rural areas. In an attempt to inflate its market presence, Toyota Kirloskar Motors is displaying its cars in rural areas since late 2011 to assess the demand. However, taking a step further Maruti and Tata have already opened up their showrooms in towns and countryside where they have also displayed Maruti cars and Tata Nano respectively for sale.
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As per sources information, the Japanese car maker has already undergone the pilot project in this regard and has received more than exemplary response from the people living in rural areas. Sources further disclose that the car maker has carried out a study in Easter India that included many states of West Bengal where cars such as Etios Liva and Etios sedan among other cars such as Toyota Innova, Toyota Fortuner were put on display. It seems that the craze for Toyota cars has also proved that the people of India have a growing trust for Toyota cars.
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Taking it on a big scale now, Toyota will be expanding the reach and will be displaying Toyota cars in more areas in rural India. The response of the current efforts was 160 bookings in April and after a showcase in more areas, the car maker believes that the figure will easily cross 500 bookings per month. Based on the demand, Toyota plans to open up 25 more dealerships in rural areas this year and will further increase it next year. Notably, it was Mahindra that for the first time targeted the rural India with its Mahindra Jeep offering. Till date probably Mahindra must have the largest dealerships in sub urban areas. Now that the new Mahindra Thar AC is in, Mahindra is said to be targeting it in rural areas. Out of all the Mahindra cars, Mahindra Bolero is the one that is most bought by people of the rural areas and this SUV is basically used as a people mover. In Rajasthan specially, Mahindra SUVs synonymous with Jeep is the best selling people mover.