Friday, December 13, 2013
By Kamal Swami
Two new products in pipeline of Hyundai for next year
Enjoying the huge success of Grand i10, Korean car maker Hyundai is already riding on the seventh sky to celebrate the welcome New Year with courage and new future plans. According to reports company has already two new products in its pipe line for the upcoming year followed by some new facelifts. The journey for new year will commence from Indian Auto Expo 2014 where company will unveil the facelift Santa Fe during the event. After which it is speculated that Hyundai will introduce Grand i10 in sub 4 meter sedan which it will introduce to place competition against Swift Dzire from Maruti Suzuki and Amaze from Honda. Apart from this it is expected that company will also introduce the facelift version of Eon, Verna and Elantra sometimes during the next year.
As it is known that Hyundai is the second largest car manufacturing company in country after MSIL and therefore to replace MSIL from top position company is working on aggressive strategies. As the result of this company is now working on designing its products on Fluidic Design which succeeded in establishing its roots in global market. The first step taken by company to break the dominance of MSIL can be witnessed from the launch from of Grand i10 in Indian car market sometimes back.
It would be interested to know that Hyundai is the top exporter of cars from India and now company is working on new strategies to break the dominance of MSIL in domestic car market.