Thursday, November 15, 2012
By Manoj Kumawat
Utility cars steal the show this year
Two years – 2011 and 2012 have been full of changes for the Indian car industry. Where it has seen worst of strikes affecting production of best selling car Maruti Swift, it has also seen some brands struggling for existence. However, there is a clear pattern that has emerged in this period. Where 2011 saw a preference for relatively bigger than hatchback cars, 2012 saw an uptrend preference for utility vehicles. The reason behind this is quite clear – lots of utility car launches. The Maruti Ertiga literally got the LUV in the air and the Mahindra XUV 5OO, Renault Duster, Mahindra Quanto, Nissan Evalia, new Chevrolet Tavera, new Toyota Innova and other utility cars have almost transformed the face of the Indian car market.
|See More Mahindra Quanto Photos||Get Mahindra Quanto Price|
However, the recent addition of the Maruti Alto 800 suggests a different trend. With over 30k plus bookings already, the Alto 800 has proved that India still is a small car market and Maruti is the leader as there is no other small car including Tata Nano that could get such enthusiastic response in the country. Meanwhile, the Mahindra Quanto which can be called a car that is a threat to three segments – hatchback, sedan and SUV, as it is a mix of all three. Also the Quanto price and Quanto features as well as mileage have all cumulatively enables it to have over 10k bookings already.
|See More Maruti Ertiga Photos||Get Maruti Ertiga Price|
The rise in preference for utility cars can be gauged by the fact that since April this year when Ertiga was launched it has sold over 45k units and it still has 25k pending orders. Meanwhile Duster has also got more than expected response. The most recent utility car launch is the Tata Safari Storme and it is said that the new remake of the iconic Safari on the Tata Aria platform is also getting a heavy turnout of buyers.