Latest Car News in India

Wednesday, March 14, 2012

By Manoj Kumawat

Volkswagen Polo and Vento IPL Edition launching in April

With the fifth season of country’s most popular cricketing event - IPL (Indian Premier League) - is inching nearer, the Indian unit of the largest European car maker Volkswagen AG, is all set to launch special year 2012 IPL editions of its popular mass segment cars including premium hatchback Volkswagen Polo and mid-size sedan Volkswagen Vento.

The company has said the new IPL editions of the Polo and Vento, which will be available for sale in the month of April, though the company will start displaying these models at Volkswagen showrooms across the country from 15th March’12. Both special IPL editions of these models will be offered at no additional cost.

Volkswagen Polo Pictures

See More Volkswagen Polo IPL Edition Photos Get Volkswagen Polo Price

Last year too, the company had launched special IPL editions of these two mass segment Volkswagen portfolio cars during IPL season 4, where these cars received an overwhelming response from the cricket enthusiasts and buyers.

Volkswagen Vento Pictures

See More Volkswagen Vento IPL Edition Photos Get Volkswagen Vento Price

The new IPL editions of the car will be much sportier as compared t the normal versions of these cars, thanks to addition of exciting features including interactive car pad, multimedia entertainment system featured with options for navigation and social networking for the passenger of rear seat, leatherette seat covers in dual tone, special floor mats and door sill design. The IPL branding will be positioned on the tailgate of these cars.

Volkswagen Vento Pictures

See More Volkswagen Vento IPL Edition Photos Get Volkswagen Vento Price

Speaking on the company’s strategy on promotion of these cars, Volkswagen Passenger Cars’ member of Board and Director, Mr. Neeraj Garg, said, that last year the firm launched their first action model – Vento IPL Edition, followed by introduction of the Breeze models of both the Polo and the Vento. The immense response the brand received towards these special editions has prompted them to continue with the IPL Editions and this time with both their popular carlines including Polo and Vento.

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