Thursday, April 26, 2012
By Shilpa Chopra
Volkswagen steps forward to improve its market response
Low response from the new car buyers in India in the first trimester of the year has depressed the Germany’s one of the most successful vehicle manufacturing company, Volkswagen, making them revise their strategy that may have left a loophole that led to defeat of this brilliant company. The company made a sale of 5,789 units in the month of January this year which had elevated up to 3.38 per cent since January 2011. In the month of February this year the sales figure went down by 7.77 per cent which corresponded to 6,529 units which in the month of March rose as little as 2.85 per cent i.e. 8,326 units of products sales. However, in the long run from 2011 to 2012 till date, Volkswagen uplifted 51.68 per cent in overall sales that is around 78,281 units.
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Mr. Neeraj Garg who is an active Board Member of the Volkswagen Group Sales India reportedly said that this year Volkswagen will undergo a steady phase in which they will do a lot of market study to root out the real cause of their market slowdown and poor performance. He added that last year they had a good appraisal in their market value but they targeted more than what they really had. To make more they opt for emphasizing good after sales services which include better customer facilities and thus, they want to gain profit by satisfying customers’ satisfaction which is not, till now, by any of the car companies to 100 per cent and Volkswagen would try to meet that to the highest extent.
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There are 103 Volkswagen dealership outlets in 84 cities that is alarmingly high and is aimed to increase in the near future too. VW may also bring CNG variants of their cars to attract customers looking for fuel economy which is extensively sold in Delhi region. The VW manufacturing unit in Chakan, Maharashtra is enormously spaced to produce 1.3 lakh units of VW vehicles like Volkswagen Vento, Volkswagen Polo, Volkswagen Passat and Volkswagen Jetta in Indian sub-continent per annum.