Latest Car News in India

Thursday, March 22, 2012

By Manoj Kumawat

Volkswagen to launch new range of small cars under separate brand

Just a few days after the Japanese auto giant Nissan Motors announced its plans of reviving the small car brand Datsun, the largest European car maker Volkswagen has indicated to launch a separate brand for the small car in the emerging markets like Indonesia, Russia, China and India.

Rolling out a new separate brand for small cars will benefit the German auto giant two ways. At one hand, the car maker will be able to maintain Volkswagen’s image of a premium car maker; on the other hand, it will be having a greater opportunity of making the most of the high growth potential exists in the small car segments in these markets.

Volkswagen Vento Pictures

See More Volkswagen Vento Photos Get Volkswagen Vento Price

Ulrich Hackenberg, a board member of the Volkswagen Group, said in a recent statement that the company is looking forward to introduce a new range of small cars with a starting price as low as just $6,620. Speaking about the company’s plans in the Indian market, he said that the car maker is making a cheaper Volkswagen Vento sedan in the country. Moreover, a localized version of the premium hatchback Volkswagen Polo will be launched in the Indian market with a lower price tag of just €7,000.

Volkswagen Polo Pictures

See More Volkswagen Polo Photos Get Volkswagen Polo Price

In China, which has a high growth potential for the small cars, the company will be launching a low cost small car carrying similar dimensions as of Seat Toledo model. As per the recently published reports in a magazine, which these low cost small cars (price range €5,000 and €7,000) will be a part of Volkswagen Group, these won’t be carrying a VW badge, and instead will be carrying their own separate brand.

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