Tuesday, January 03, 2012
By Shilpa Chopra
Volkswagen to launch pre-owned car business in India
With new car markets heating up gradually, the pre-owned car business has also attracted significant addition of players. Volkswagen has also plunged into this business and will be selling pre-owned cars in India. Christened as Das WeltAuto Into India the Volkswagen pre-owned car business will commence its operations in the coming months.
With already a decent presence in the country with over 101 dealerships in 82 cities and towns of the country, Volkswagen effort to commence pre-owned car business will further strengthen its presence in the country. Besides, the existing popular Volkswagen cars in India including Volkswagen Vento and Volkswagen Polo will be maintained as these cars will be available at Das WeltAuto showrooms thus boosting re-sale value of the brand cars in India.
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The Das WeltAuto is a global venture of the German car maker that has been brought to India. These pre-owned showrooms will also be putting up other brand used cars for customers. Volkswagen management reportedly believes that the present goodwill of the carmaker in the country will further help establish the Das WeltAuto in India.
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Notably, Volkswagen cars in India have registered a growth of 140 percent over last year with an annual sale of over 78408 units of cars. The credit of inspiring sales goes to Volkswagen Polo and Volkswagen Vento. The other offering of the German car include Volkswagen Jetta, Volkswagen Passat, New Volkswagen Beetle, Volkswagen Touareg and the Volkswagen Phaeton in India. Where Vento sales have at a time surpassed Honda City sales in India, the sales of Polo and Vento models shot sharply after the release of Volkswagen Polo Breeze and Volkswagen Vento Breeze. With the new venture, Volkswagen hopes to encash its popularity and brand awareness in India and hopes to have a strong presence in this growing business in India.