Wednesday, December 14, 2011
By Pranjal Gera
Volkswagen to showcase its carlines under the theme Think Blue. Drive Blue. at Auto Expo 2012
Mumbai, December 14, 2011: In line with the theme of Think Blue. Drive Blue. Volkswagen, Europe’s leading passenger car manufacturer will focus on environment friendly, fuel efficient carlines at the 11th Auto Expo scheduled to be held in New Delhi early January next year.
Volkswagen launched the Think Blue. campaign in India earlier this year coinciding with the introduction of its first carline with BlueMotion Technologies - the Passat and will continue to highlight its efficient technologies in 2012 beginning with the country’s biggest automobile show –the Auto Expo.
Amidst showcasing carlines that exemplify efficiency and German technology at its best, Volkswagen will showcase the third generation of its most loved carline for decades – the 21st century Beetle.
Mr. Neeraj Garg, Member of Board, Director Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd. said, “ The Auto Expo is one of the best platforms to showcase our latest and best to the Indian automobile enthusiasts and we are confident that the 21st century Beetle will be a cynosure of every visitor at the Pragati Maidan.”
As a prelude to the Auto Expo, Volkswagen will also kickstart the second phase of the Think Blue. campaign on December 15, 2011 which will spill over to the Motor Show.
Volkswagen, the leading carmaker in Europe sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. Volkswagen offers the Polo, Vento, Jetta, Passat, New Beetle, Touareg and the Phaeton in India.