Thursday, October 09, 2014
By Kamal Swami
Volkswagen Volksfest 2014 by Volkswagen
German car maker Volkswagen has initiated Volkswagen Volksfest 2014 to lure its current and new customers during the festive season of Diwali. Started on October 8, 2014 the Volksfest will continue till October 31, 2014 during which the customers would be offered various new offers on purchase of any Volkswagen vehicle during this festive season. Apart from offering various new offers customers would be also offered the facility of free insurance on purchase of new Polo hatchback.
On the other side owners of Vento and Jetta would be offered benefits upto Rs. 1 lakh on exchange of their existing cars. The exchange offer on Vento and Jetta could be availed from Das WeltAuto division of Volkswagen’s pre owned cars. In the words of Mr. Michael Mayer, Brand Director, Volkswagen Passenger cars, Volkswagen Group Sales India Private Limited, the main objective of organizing Volksfest 2014 is to offer some additional benefits of customers of Volkswagen apart from regular incentives offered by other car manufactures. Thus enhancing their happiness during the festive season. Mr. Mayer also extended his best wishes for festive season to company’s existing and prospective buyers.
Apart from luring offers customers would be also offered various interesting deals on finance schemes followed by after sales services including road assistance, benefits on various accessories, body and paint services. Industry players this is an intelligent strategy adopted by the German car maker to grab the attention of buyers during the festive season.