Thursday, February 09, 2012
By Manoj Kumawat
Volkswagen wins at the 5th Loyalty Awards 2012
The German automobile manufacturer, Volkswagen has recently honoured by the AIMIA (new adopted name of Groupe Aeroplan) for the incredible Customer & Brand Loyalty at the 5th Loyalty Awards 2012. The company has been critically judged on the basis of promising attitude of accomplishing the perfect customer’s needs and satisfaction through the constant reverts and actions.
The consumer research has been conducted across the five major cities of the country nominated by the various organisations. In automotive industry, the Volkswagen has bagged this prestigious Customer & Brand Loyalty award against the other leading auto brands of the India.
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The straight forward and rational marketing strategies of the company have enabled to keep following their commitments and increase the customer activities and brand value including the Prospect Dialogue Program (PDP) and Customer Dialogue Program (CDP). The Prospect Dialogue Program (PDP) is one of the most active policies offering the customers with a ten minute call back service to cater their needs instantly.
On this achieving occasion, the Head of Marketing & PR, Volkswagen Group Sales India Pvt., Mr. Lutz Kothe has addressed that the company is very precise and committed to their customers and believes to go beyond their expectations in terms of their car services and experience.
The achievement of customer’s satisfaction is the positive results of these mainstream strategies that have also strengthen relationship of the company and consumers. Moreover, the company is precise to the customers and value them every time by connecting to them directly. As a result, company has achieved the firm confidence of the customers in Indian automotive industry.