Friday, April 05, 2013
By Pawan Rana
Volvo sponsors Sunrisers Hyderabad team
Indian Premier League-2013 has begun on an exciting note and the excitement for the same among Indians is literally at fever pitch. It is a known fact that sponsors play an important role in IPL and according to the latest reports; Volvo cars have made an announcement that they are associating themselves with IPL as the official sponsors of Sunrisers Hyderabad. The team is expected to make its debut at the IPL match-2013. It has been a known fact that Hyderabad has been one of the prominent markets for this automobile manufacturer that is widely known as Swedish luxury carmaker.
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Volvo is presently selling four models in India that include Volvo XC90, Volvo XC60, Volvo S80 and Volvo S60. Being a sophisticated automobile name, Volvo has made sure that whenever it associates with any sports, it has to be an urbane sports tournament like Chennai Open, Golf tournaments and finally the IPL. For celebrating the association, an event was organized at ITC Kakatiya. IPL caught the imagination of ardent sports fan in an exceptional manner as it incorporates an element of glamour within it. Cricket and Cinema, both have been an integral part of the Indian culture and they both rule the hearts of millions of Indians. Volvo seems pretty excited for experiencing a thrilling journey of IPL..
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Though the hike in the excise duty on luxury cars in India has made these cars costlier than before the craze for ultra luxury is high. Also, compared to Audi and BMW cars, the Swedish car maker is gaining good momentum and thus it also plans to launch new models in the country. In addition to this, the car maker also wishes to start local production in order to bring down the cost of the cars.