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Friday, February 28, 2020

By CarKhabri Team

Maruti Suzuki India Limited: The Journey of 20 Million Units In 37 Years

Maruti Suzuki India Limited: The Journey of 20 Million Units In 37 Years

It was almost 37 years back in 1983 when a new star made its debut in the world of the Indian Automobile industry and soon emerged as one of the leading car manufacturers in India, the Maruti Suzuki India Limited. The cornerstone of the group was although laid down by the then Government of India in 1981 when it stepped in a joint-venture with Japanese four and two-wheelers manufacturing company Suzuki in October 1982, and established its first manufacturing unit in Gurugram (the then Gurgaon). The first car to roll out by the Indo-Japanese carmaker was an 800 cc hatchback christened as Maruti 800, which not only emerged as an iconic car in India but also broke the dominance of existing players like Fiat and Ambassador.
Well, it was just the beginning of a journey that has lots of milestones on its way to achieve. The first milestone in this journey was achieving the number of five million units during 2005-2006, after which in 2011-12 the Indo-Japanese maker touch the mark of 10 million units. But, then within four years and despite the cut-throat competition in the market the company touch the milestone of 15 million vehicles and now finally succeeded in creating a history of selling 20 million units in the Indian car market and becoming the first company in the country to touch this mark.
According to industry experts, the main reason behind this undisputed journey of success has been the company’s efficient strategy of keeping a hawk-eye on the changing market scenario. It would be interesting to know that besides the petrol and diesel vehicles, the company not only introduced the trend of launching the CNG variants of the vehicles with company fitted kit and vehicles equipped with Smart Hybrid technology. The company also holds the pride of being the first company in the country to adopt the BS-VI emission norms within the time-frame determined by the government of India. At present 70 percent of the vehicles manufactured by the company are empowered with BS-VI compliant engine and the company has already sold out more than 3 lakh units of such vehicles.
At present, going through the government’s intention of restricting the use of fuel-based vehicles on roads by 2030 the Indo-Japanese carmaker is working on developing the electric vehicles and has commenced the testing of about 50 vehicles to assess their performance on different terrains and environment.

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