Friday, August 17, 2012
By Shilpa Chopra
Audi India to take lead in the luxury car segment
The three rivals –Mercedes, BMW and Audi, in the luxury car market are in the car market arena giving a tough fight to each other. With one after the other best sellers such as Audi Q3, Audi is expected to take the lead driving past Mercedes and nearly missing BMW car sales. As per the various reports published regarding the first quarter car sales this year, Audi India has register has registered a growth of 45 percent compared to the first quarter sales last year. Experts believe that this is all due to the one after the other car launches and specially due to the launch of the Audi Q3 SUV that rivals the BMW X1.
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In India, the luxury car market has been the exclusive domain of Mercedes Benz for a long time but BMW and Audi have shaken the ground and Mercedes is now at the third pedestal and Audi is fast acceding to the first position. At least the first quarter car sales data suggests so. As per the sales data available, Audi sold around 2500 units from April to June this year that makes the first quarter of this fiscal and has taken an accent in the market share that now stands at 33 percent compared to the 25 percent market share in the same period last year.
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The prominent launches by Audi include Audi A8L 4.2 TDI, Audi A4 facelift, New Audi TT and Audi has scheduled a hectic schedule for it with the new Audi A3 sedan underway. These one after the other offerings have made the brand visibility quite impressive in the respective segment and this has led Audi to have greater prospects in the Rs 25 lakh to Rs 30 lakh segment. As per the sales data BMW has a hold over 36 percent market while Mercedes has come down to 21 percent market share in the luxury car segment.