Latest Car News in India

Saturday, November 03, 2012

By Shilpa Chopra

BMW opens two outlets in UP ahead of new BMW 6 Series Coupe launch

As a part of their strategy to expand their foot prints in the smaller cities and towns in the Indian market, the country’s largest luxury car maker BMW has inaugurated two showrooms in Utter Pradesh just ahead of its new car BMW 6 Series Gran Coupe that will hit showrooms on 8th November. The new outlets are opened one each in Lucknow and Kanpur, which mark the entry of BMW in UP. With adding two more outlets in their sales and service network, the total number of their dealership in India has now reached to 27. The increase company’s outlets in the UP market will enable them to cater the rising demand for their luxury cars in this state.


BMW 6 Series Pictures

See More BMW 6 Series Pictures Get BMW 6 Series Price

While the Kanpur showroom is spread over an area of 2,800 sq ft, the Lucknow showroom is spread over an area of 24,000 sq ft. The company has said that they are committed to offer high quality service experience to their customers in UP with the launch of two new Speed Motorwagen outlets. The Lucknow dealership of the company is comprises of a world class BMW showroom and an integrated after-sales service facility along with spare parts facility and servicing bays.


BMW 6 Series Pictures

See More BMW 6 Series Pictures Get BMW 6 Series Price

Both outlets are blessed with BMW’s world class designing which includes Reception at the Car (RATC) and Urban Street Display concept. This includes a signature BMW layout in combination with sales and after sales desk close to the display area and consultation lounge. According to the company, UP is one of the highly important markets for BMW for the company and there is a high growth potential in this market for the luxury car segment. Mr. Divij Narain, Speed Motorwagen managing director, said that with their partnership with BMW, they are looking forward to offer high-quality services to their growing clientele in UP market.

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