Wednesday, March 08, 2023
By Kamal Swami
ICICI Lombard Offers Complimentary RSA Women Motorists
ICICI Lombard, a leading insurance provider, has announced a special initiative to empower women motorists on the occasion of International Women’s Day 2023. The company has launched a complimentary roadside assistance (RSA) program, which will be available to women drivers till March 31, 2023. The complimentary RSA program aims to help women drivers cope with car breakdowns, accidents, flat tyres, loss of fuel, electrical failure, and more. The insurance provider has also announced complimentary health check-ups to 10,000 women on a first-come-first-serve basis.
According to Sanjeev Mantri, Executive Director, ICICI Lombard, the company is celebrating the month of March as women's month and aims to inculcate a special focus on women’s health, both physical and financial. The health diagnostic check-up service includes CBC, thyroid profile, vitamin D and B12, RBS, and Ferratin (Iron study).
ICICI Lombard's complimentary RSA program will be available 24 hours a day, seven days a week, and women motorists need to call the company's customer care for assistance to avail of the service. Furthermore, the insurance provider intends to conduct a comprehensive training programme to recruit and educate more women agents and brokers to reach out to more women customers.
As a highly underpenetrated segment, the company aims to accelerate the change and encourage more women to take an active part in their insurance and financial decision-making. With this initiative, ICICI Lombard hopes to acknowledge women's tremendous contribution and spread awareness for women to take charge of their health.