Latest Car News in India

Friday, September 09, 2011

By Pranjal Gera

Land Rover to expand assembly operations in India

Jaguar Land Rover (JLR), the British subsidiaries of the Indian auto giant Tata Motors, are all set to expand their foot prints in the Indian market. In a bid to escape the high duty levied on the imported cars, the company is mulling over to expand its manufacturing capability in the Indian auto market. The move will enable these firms to decrease the price of their products considerably, which in turn will enhance the competitiveness of JLR portfolio models in the country.

As per a recent statement given by JLR Executive Director Mike Wright, the company is eying at the opportunity of producing more locally produced vehicles in the Indian market. He was speaking on the sidelines of the SIAM’s (Society of Indian Automobile Manufacturers) annual summit in New Delhi.

Land Rover Freelander 2 Pictures

See More Land Rover Freelander 2 Pictures Get Land Rover Freelander 2 Price


At present, the import duty levied on the completely built units (CBUs) of cars is 110 percent in the country. JLR had inaugurated its first assembly plant in Pune in May this year, where it assembles the popular luxury sports utility vehicle (SUV) – Land Rover Freelander 2. The company imports Freelander 2 model in India through Completely Knocked-Down (CKD) unit route from its Liverpool (UK) based Halewood manufacturing unit.


Land Rover Freelander 2 Pictures

See More Land Rover Freelander 2 Pictures Get Land Rover Freelander 2 Price


After commencing the assembly operations of Land Rover Freelander model in the Indian market, the firm is now looking forward to assemble other global portfolio vehicles of Land Rover in the country. Besides India, Land Rover is also looking forward to increase its assembly operations in the rapidly growing Chinese market.

The erstwhile loss making firm of year 2008, the British luxury SUV maker Land Rover has been posting considerable profits since entering into Tata’s regime in December 2008. Before coming under Tata’s banner, JLR were subsidiaries of US based leading car maker Ford Motors.

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