Monday, January 25, 2021
By Kamal Swami
Maruti Suzuki Swift Retains Top Position Consistently For 15th Year
Launched back in 2005, the Swift hatchback from the country’s leading carmaker Maruti Suzuki has retained its position of the best-selling car consistently for the 15th year in 2020. The hatchback succeeded in receiving an encouraging response from the buyers immediately after its launch and kept on achieving the milestones at the regular intervals. In 2010 it achieved the mark of 5 lakh units sold in the five years since its launch, in 2013 it touched the mark of 10 lakh units, 15 lakh in 2016. After achieving the milestone of 5 lakh units sold during every three years in 2013 and 2016 respectively, the hatchback took four years to touch this mark in 2020.

Commenting on the achievement, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Maruti Suzuki Swift has been the best-selling premium hatchback in the country for the past 15 years with over 2.3 million delighted customers. Despite the adverse impact of COVID-19, brand Swift sold over 160,700 units in CY 2020, emerging as the top brand in the pecking order. We take this opportunity to thank our loyal customers for their constant support and trust in Brand Swift. I am confident that with continuous customer support Swift will successfully achieve many more milestones in future.”
According to a statement revealed by the company, 53% of the customers driving the Swift hatchback in India are below the age of 35 years. Under the hood, it is empowered with a BS6 compliant 1197cc petrol engine. The engine duty is performed by a five-speed manual gear transmission system, followed by an option of the five-speed automatic transmission system.