Wednesday, June 15, 2011
By Pranjal Gera
Promotions- A key factor to boost up the car sales
The past months have seen a great downfall in the sales of cars with the main culprits being the high interest rates and an ever rising fuel price. Thus to get back on the high sales track, the carmakers have put their faith in promoting activities and advertising to bring back their customers.
With four campaigns on 4-6 crore each, Hyundai has further increased its marketing budget.
Shashank Srivastava, chief general manager of marketing at Maruti, having set a budget of 15-20 crore on marketing, commented on the present market scenario and said that this step has been taken to restart the slowed car sales in India.
He also said that the market has seen its lowest sales rate of 7% in the past two years and thus the company will try to attract more customers in the upcoming months by providing them with innovative packages and more attractive offers.
The company has also spent 4-5 crore apiece on its 2 most selling cars, Maruti Alto and Maruti SX4. The campaign for Maruti SX4 was started in May and for Maruti Alto, the company kicked off the campaign last week to rev up the sales.
They also lunched a 'low cost of ownership' campaign which talked about low maintenance and better fuel efficiency of their cars.
Arvind Saxena, director of marketing & sales at Hyundai Motors said that they succeeded in keeping their sales up by spending hugely on ICC World Cup and the IPL. He also said that they looking forward to their upcoming campaigns to keep up their sales.
Jnaneshwar Sen, senior vice-president at Honda Siel Cars said that they are giving a monetary package to buyers of petrol cars to increase the sales. He also said that their dealers are providing the buyers with a car loan at 6.99 % to increase their falling sales.
Ford Motors have also decided to launch a multimedia campaign for the new Ford Fiesta later this year.