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Tuesday, January 29, 2013

By Shilpa Chopra

Toyota Green Journey Initiative: NIIE Mumbai won the best Ad Campaign contest

‘Toyota Green Journey’, an exciting and innovative contest organized by the Toyota Kirloskar Motors, recently concluded the ending ceremony of the contest with NIIE Mumbai winning the award for ‘best ad campaign’ category. Besides the ‘best ad campaign’, there were two more award categories including the ‘best concept paper’ and the ‘best blog article’. While the ‘Best Ad Campaign’ title won by the National Institute of Industrial Engineering (Mumbai), the Jamnalal Bajaj Institute of Management Studies claimed the Best Blog Article Award. On the other hand, the Management Development Institute, Gurgaon awarded for the Best Concept Paper. All winners entitled for certificates from Toyota and Rs 15 lakh as price money.


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The interesting contest witnessed contestants of the program were students of various colleges in the country, where the presented a number of innovative ways and ideas on sustainable energy such as, fuel consumption, waste management and usage of green technologies. The participants came from over 200 prestigious institutes, spread across 60 cities of the country. The ‘Toyota Green Journey’ has been considered a big step ahead in the direction of initiating the sustainable and greener approach. Toyota is renowned worldwide for its hybrid technology and green initiatives. 

Speaking on the occasion, TKM’s Deputy Managing Director and Chief Operating Officer (Marketing and Commercial), Mr. Sandeep Singh said that over 2700 teams participated in the contest and the company is very happy by this overwhelming response. He added that the company is looking forward for more such contests as it helps the company in connecting with young minds to generate greener ideas.


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